Mobile WebsitesHow Mobile Search Connects Consumers to StoresIn 2015, Google announced an important algorithm change dubbed as “Mobilegeddon” that basically had one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search. You won’t rank and if you are now…you won’t for long!Mobile usage is exploding.This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these stats from Smart Insights will light a fire to stop ignoring the need for a mobile website.Google says “Mobile search is the new front door to your store.”
Mobile Website Marketing
•56% of Americans have a smart-phone and 34% of adults have a tablet device (Source: Pew Research 2013)•Over 20% of Google searches are performed on a mobile device.•72% of consumers want mobile-friendly sites (Source: Google Research)•In 2012, more than half (52%) of local searches were performed on a mobile device.•In the United States, 25% of internet users only access the internet on a mobile device.•61% of people have a better opinion of brands when they offer a good mobile experience.•94% of smart-phone owners look for local information on their phone (Source: Televox)•67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Source: Google Research)•70% of mobile searches result in action being taken within an hour as opposed a week for desktop (Source: Meditative Labs 2012)•89% of participants admitted to searching for a local business on their smart-phone once a week or more with 58% searching at least daily. (Source: Mediative Spotlight on Local Mobile Consumer Search Behavior: Part Two)
Nine out of 10 mobile searches end in a purchase.
Three main reasons it’s more important than ever for businesses—especially local ones—to have a mobile website.1.When People want to know, do, go, or buy, they turn to their smart-phones. 2.There are more searches on mobile than desktop. 3.More than half of all web traffic now comes from smart-phones & tablets.Mobile is the New Local Guide… Yellow pages are toast!
Whether it’s finding the closet hardware store of hunting down a late night spot to eat, mobile connects people with the world around them.30% of all mobile searches are related to location!Timely and useful mobile experiences don’t just lead to purchases, They bring people to your front door!
76%of people who search on theirsmart-phones for something nearbyvisit a business within a day…
28%of those searchesfor something nearbyresult in a purchase.
Are you curious the possible return having a mobile website might have? I’d suggest checking out is this “Full Value of Mobile” calculator by Google. Here, you can input different variables about your business and marketing, and it will give you a full run-down of how your metrics can be increased with proper mobile design.Ready to Start?Call…. 573-803-7505
Micro-Moments:Your Guide to Winning the Shift to Mobile