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Reputation Management & Branding
Your Online Reputation Can Make Or Break You!
Everything you do or say these days has the potential to end up on the Internet. The world of George Orwell's book 1984 is far more of a reality than any of us care to admit. However, it is possible to control the way we are seen on the Internet, at least to some extent, through online reputation management (ORM). This involves monitoring what is said or seen about a person, brand or company on the web, encouraging the visibility of positive information, and suppressing any negatives.
Encouraging Positive and Reducing Negative Views
The Basics of Building a Good Reputation OnlineAs you go about building your reputation online, there are three basic keys to remember:•Regularly post positive content. You need to make sure that the information you want the world to see is the content most visible on the Internet. Regularly publishing your own content in a variety of places increases your visibility online and lets people know who you are and what values or messages you represent.•Keep your private information private. The best defense against any future problems online is to keep private information hidden from public eyes. Either don't post that type of information online in the first place, or check your privacy settings everywhere to make sure you are limiting who can see your details.•Deal quickly with any negative information. If you do find that there is something inappropriate, nasty, or unflattering about you out on the web, you'll have to counteract it quickly. Don't let a piece of negative content get entrenched into people's minds or, even worse, go viral on the 'net.
Branding Yourself and Your Company
Branding has changed with the Internet and is much more visible and accessible today. All the more reason to take control of your brand by implementing a pro-active brand strategy. The other benefit is that this can accelerate your SEO and Google Page Ranking. This truly is a way to out perform your competition. Act now and control your online marketing destiny. Call now to start!